# Reporting and analytics

Source: <https://www.gotopo.com/solutions/reporting>

> ShipStation reporting tells you what shipped. It does not tell you why your cost-per-shipment is creeping up. Build the reports leadership and the warehouse both trust.

## The problem

Reports live in ShipStation, NetSuite, Shopify, your 3PL portal, and a stack of spreadsheets. Numbers do not agree. Operational decisions wait for someone to reconcile two sources by hand. Demand planning runs on intuition because the data takes too long to assemble.

## The solution

We build a centralised reporting layer that pulls from every system and reconciles automatically. Landed cost (product + freight + duty + fees) is computed per SKU. Demand planning gets accurate, daily inputs. Carrier and channel performance reports run on the same numbers leadership uses.

## The outcome

Decisions get made on shared data. Demand planning stops surprising the warehouse. Underperforming SKUs and channels surface in the report instead of in the next quarterly review.

## Frequently asked questions

**Where does the reporting layer live?**

Most clients land it in BigQuery or Snowflake with dbt models on top. We are warehouse-agnostic and pick what your team can maintain.

## Related

- [/solutions/inventory](https://www.gotopo.com/solutions/inventory)
- [/solutions/box-sizing](https://www.gotopo.com/solutions/box-sizing)
- [/solutions/channel-fulfillment](https://www.gotopo.com/solutions/channel-fulfillment)